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A Black couple reclines on the lawn at the University of Oregon
      Special Collections and University Archives, University of Oregon Libraries, Eugene, Oregon.

The phrase “Black is beautiful” came to mean an embrace of African American culture and identity in the 1960s. While the movement affirmed natural hair and a variety of skin colors, it also called for reflection and celebration of Black history and achievement. This approach arose out of Black nationalism and focused on emotional well-being and the beauty and strength of Black life.